Tips for creating a strong job description

Creating a strong job description is crucial for attracting the right candidates. Here are some key tips:

1. Start with a Clear Job Title

• Use a commonly recognized title (e.g., “Marketing Manager” instead of “Brand Guru”).
• Avoid jargon or overly creative titles that may confuse applicants.

2. Write a Compelling Summary

• Provide a brief but engaging overview of the role.
• Highlight what makes the job and company unique.

3. List Key Responsibilities Clearly

• Use bullet points to make the section easy to read.
• Prioritize duties from most to least important.
• Be specific about daily tasks and expectations.

4. Specify Required and Preferred Qualifications

• Separate “must-have” from “nice-to-have” qualifications.
• Include education, certifications, skills, and experience levels.

5. Highlight Company Culture & Benefits

• Briefly describe the work environment, values, and mission.
• List key perks (e.g., remote work, flexible hours, bonuses, or wellness programs).

6. Use Inclusive and Engaging Language

• Avoid gendered or biased terms (e.g., “rockstar” or “aggressive”).
• Use welcoming language that appeals to diverse candidates.

7. Keep It Concise and Well-Formatted

• Stick to 400–700 words.
• Use clear headings, short paragraphs, and bullet points for readability.

8. End with a Strong Call to Action

• Encourage candidates to apply by specifying how to do so.
• Provide clear instructions and deadlines if applicable.

Feel free to contact us at Visi Select if you would  like help drafting a job description for a specific role?